5 Ways PR Must Evolve Alongside the Publishing Industry
It wasn’t that long ago that publishing companies had huge advertising budgets and found traditional marketing channels—direct mail in particular—incredibly effective.
How Your Brand Can Overcome Cause Fatigue With a Campaign That Matters
The Economist put out its first issue in 1843, and right out of the gate we took up what is now our longest-standing cause—free trade.
When your brand name no longer reflects the publication
How do you expand awareness of the diverse content of a brand when the brand has a well-established reputation in a certain field but has evolved and the name no longer tells the full story?
